I started out at Ritual—a D2C subscription-based women’s vitamin startup—by running social copy in July of 2017. I grew into the role of the brand’s sole copywriter, so I was responsible for the day-to-day copy work (website, lifecycle marketing emails, socials, collateral, direct mail, social ads, product copy, and more).

I also worked on high-level campaign concepts, like scripting a New Year’s resolution bot and later launching Ritual’s second product, Essential Prenatal. On Essential Prenatal, I followed creative director Michelle Mattar’s lead in order to crack an educational message for women about to take a prenatal vitamin: ‘for thinking, trying, and when it’s time.’ Here’s an example of my work in Adweek.

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