I started at Mosaic (an IAC company and $160M ARR consumer mobile application business) in October 2022 as a Senior Copywriter. I focused heavily on short-form work (think digital/video ads) and CRM (think emails and push notifications) for 10+ mobile apps with a combined audience of 25+ million users (think lots of work and collaboration).

In November 2023, I began working as the Lead Brand Strategist. I owned brand voice, helped to create internal brand guidelines to align all creative work, and presented strategies to the C-suite for rebrands and entirely new product explorations.

Below, you can see the landing page I wrote for Grow (an AI-powered home gardening app), the rebrand strategy I worked on to take the spam-blocker Robokiller to new heights as Patrol (a total identity protection solution), and a little sampling of my work on Clime (a weather app). Mosaic was acquired by Bending Spoons in January ‘24.